"The internet is made for shopping. For years, the main inputs for e-commerce transactions involved targeted ads, algorithmic recommendations, SEO, and lots of mindless scrolling. But agentic commerce might represent a sea change for e-commerce: With the rise of AI agents doing shopping on behalf of consumers, how are retailers going to adapt?"
"John Collison, co-founder of the financial services and payment processing company Stripe, has first-hand experience with all the ways e-commerce has changed in the last decade, and he thinks agentic commerce is going to completely transform the online shopping experience."
"On this episode, we speak to Collison about how AI has already changed the way consumers make purchasing decisions, why keyword search is a "ridiculous" way to find things to buy, what it means when brands will have to appeal to AI agents as opposed to human buyers, and if AI agents can truly mimic human taste."
"But agentic commerce might represent a sea change for e-commerce: With the rise of AI agents doing shopping on behalf of consumers, how are retailers going to adapt?"
The internet has long supported shopping through targeted ads, algorithmic recommendations, SEO, and extensive browsing. Agentic commerce introduces AI agents that perform shopping tasks for consumers, changing how purchasing decisions are made. Keyword search is described as an ineffective method for finding products. Retailers must adapt to a world where brands appeal to AI agents rather than only human buyers. The shift also raises questions about whether AI agents can replicate human taste and preferences when selecting products.
Read at Omny Studio
Unable to calculate read time
Collection
[
|
...
]