A Shopify Request a quote app transitioned from a paid-only model to a free trial to boost installs. The app features AI lead quality scoring, conversion tools, and customer chat, aimed at enhancing how merchants handle quote requests. Despite these changes and efforts in PPC advertising, there has been no significant rise in installs or user engagement. Challenges stem from uncertainties regarding the previous paid model's impact on visibility and potential technical issues, as well as the need to explore additional marketing strategies outside of Shopify's platform.
Switching the Shopify Request a quote app from a paid-only model to a free trial aims to encourage more installs by leveraging features like AI lead quality scoring and customer chat.
Despite implementing a free trial and running PPC campaigns on the Shopify App Store, the expected increase in installs and engagement has not materialized, raising questions on visibility and marketing effectiveness.
Concerns arise whether the previous paid-only model could negatively affect the app's ranking or visibility post-transition, potentially impacting user discovery and install rates.
Exploration into technical factors like listing optimization, metadata, and reviews is critical, as well as the search for effective marketing channels beyond PPC to foster user engagement.
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