""Beauty clients around the world are increasingly open to AI-powered guidance, as many use technology to discover brands, trends, and routines. By blending our digital retailer expertise with new AI tools, we are creating new seamless and conversational experiences that are not only efficient but helpful for beauty consumers.""
""Shopify is making 'agent-ready' storefronts accessible to ChatGPT users in the quest to make discovery and conversion as seamless as possible, with purchase intent much stronger.""
Sephora has launched its app within ChatGPT, allowing BeautyInsider members to browse and discover beauty products with personalized recommendations. Customers can utilize loyalty points and membership benefits while being redirected to the Sephora interface for checkout. The pilot focuses on product discovery and personalization, with plans for payments and native checkout in the future. Additionally, Shopify merchants can now sell directly through ChatGPT, enhancing the shopping experience by providing relevant product recommendations based on user inquiries.
Read at Forbes
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