Senators probing Delta Air Lines' controversial AI tech setting fares
Briefly

Delta Air Lines is raising concerns in Congress due to its escalating reliance on artificial intelligence for fare setting. Delta aims to increase AI’s contribution from 3% to 20% by the year’s end, collaborating with Fetcherr to utilize extensive data for maximizing revenues. Senators Ruben Gallego, Mark Warner, and Richard Blumenthal have formally requested answers from Delta about these practices. Additionally, Southwest Airlines has announced an assigned seating system starting January 27, while the TSA is testing new arrival procedures and implementing family screening lanes at airports.
Delta Air Lines is currently utilizing artificial intelligence to set 3% of its fares, with a goal of expanding this to 20% soon. The airline collaborates with Fetcherr, leveraging millions of data points to optimize revenues.
Three U.S. senators have expressed concerns over Delta's use of AI in fare setting, questioning the implications of such technology on pricing practices in the airline industry.
Southwest Airlines has outlined its new assigned seating rules and introduced additional boarding groups, enhancing the travel experience starting January 27.
The Trump administration plans to take action against countries it suspects of violating aviation agreements with the U.S., beginning with Mexico, indicating a tougher stance on international agreements.
Read at SFGATE
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