"This allows the company to tailor and curate the experience based on which option they select and better communicate the difference between shipping and delivery. If guests select curbside, the app will "make sure that we're getting them the items they purchased before so they can get in and out and choose a slot that's most convenient for them," Pulsifer said."
"As of the week of Sept. 1, Sam's Club has rolled out a new presentation layer for its website and app to 100% of its members, its svp of e-commerce, Greg Pulsifer, told Modern Retail. The app has a new look and feel with what the company calls a "global intent center" in the top left corner, where customers choose a fulfillment option - pickup, curbside or ship-to-home - from the start of shopping in the app."
"Furthermore, it represents how the retailer is working to adapt its entire business to lean more into members shopping from home without sacrificing the experience in its clubs. Some of the big wins of the new app experience, he added, are going to be the noticeable ones, such as faster load times and more elements to personalize. The company will also be able to offer advertising more contextually in the app through its Member Access Platform (MAP) advertising business."
Sam's Club rolled out a new presentation layer for its website and app to all members in early September. The update introduces a "global intent center" where shoppers pick pickup, curbside, or ship-to-home at the start of their session. Fulfillment selection drives tailored experiences, clarifies differences between shipping and delivery, and prioritizes items for quick curbside pickup or personalized ship-to-home recommendations. The initiative supports increased at-home shopping while preserving in-club experience. Improvements include faster load times, additional personalization elements, and more contextual in-app advertising via the Member Access Platform to reinvest in clubs.
Read at Digiday
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