""For the moment, to be honest, adoption and conversion are pretty low," said Dimitri Ewald, chief of staff at Alpic. "People don't even know that there are apps in the ChatGPT store.""
""This month, Claude introduced its version of apps called 'connectors' for consumer use, after previously supporting work-related apps such as Microsoft Teams, Outlook and OneDrive.""
""Many of the largest retailers have already launched ChatGPT apps for shopping, including Target and Walmart. On ChatGPT specifically, more than 500 of these apps have been added just this month.""
OpenAI and Claude have introduced shopping apps and connectors, allowing users to interact with brands like Expedia and Walmart. ChatGPT has nearly 900 apps, with 10% focused on shopping. Despite the rapid launch of these apps, adoption and conversion rates remain low, as many users are unaware of their existence. Dimitri Ewald from Alpic noted that current engagement levels are disappointing, and the recent discontinuation of Instant Checkout has raised concerns about the effectiveness of these new shopping features.
Read at Digiday
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