"ChatGPT ads, which OpenAI announced would begin testing from Feb. 9, are displayed to users based on the topic of the conversation with the chatbot. That means the types of ads shown will reflect what people are using ChatGPT for, at least to some degree."
"Sensor Tower reported that it recorded more than 100 individual brand promotions in ChatGPT ads over a two-week period, with travel and food delivery options also seeing a lot of appearances. The initial data provides interesting notes on how people are using ChatGPT, as well as what that could mean for ad exposure and the potential to reach customers via AI bot responses."
"Data also reflects that regular discovery behavior that would be conducted in Google is migrating to ChatGPT, as opposed to ChatGPT being used for more complex or varied discussions. That could guide marketers in how they consider ChatGPT promotions, as well as the use of AI bots more broadly within their planning mix."
OpenAI began testing ads in ChatGPT responses on February 9, with ads now in their fourth week of deployment. Sensor Tower analyzed the advertising landscape and found that ads are targeted based on conversation topics. Retail and grocery promotions represent the most prominent ad category, mirroring patterns seen in Google Search. Over a two-week period, Sensor Tower recorded over 100 individual brand promotions, with travel and food delivery also appearing frequently. The data reveals that users are conducting discovery behavior similar to Google searches within ChatGPT rather than engaging in complex discussions. This migration of search behavior from traditional search engines to AI chatbots has significant implications for marketers planning their advertising strategies and considering AI bot integration in their marketing mix.
#chatgpt-advertising #ai-monetization #search-behavior-migration #retail-promotions #marketing-strategy
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