"Authentic Brands Group is set to fast-track its marketplace growth across TikTok Shop via a new partnership with Pattern Group. According to the global brand development and licensing platform, Pattern will manage and optimize e-commerce operations for Authentic's portfolio of brands, to expand their reach, and performance across TikTok Shop and other major online marketplaces."
""Partnering with Pattern is an important step in our digital expansion strategy," Derner noted. "TikTok Shop is critical to how today's consumers discover and purchase our brands, and Pattern's proven technology and global expertise will enable us to scale faster while driving long-term, sustainable growth across our portfolio and protecting the strength of our brands.""
"Marketplace-specific content, translations, and retail media strategies will also be implemented to improve visibility, boost conversion, and maximize ROAS, Authentic said."
Authentic Brands Group will fast-track marketplace growth on TikTok Shop through a partnership with Pattern Group. Pattern will manage and optimize e-commerce operations for Authentic's portfolio to expand reach and performance on TikTok Shop and other major online marketplaces. Pattern will open, manage, and optimize official storefronts for Authentic brands on TikTok Shop, and expand across Amazon, Walmart, Target Plus, Zalando, Otto, and other global marketplaces. Marketplace-specific content, translations, and retail media strategies will be implemented to improve visibility, boost conversion, and maximize ROAS. Centralized inventory planning, forecasting, fulfillment, and brand protection will provide clearer visibility into supply and demand and ensure reliable product availability.
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