"The fintech titan says it has reached an agreement to acquire Tel Aviv-based Cymbio, a multi-channel commerce platform designed to help brands sell across AI-powered shopping environments and traditional e-commerce channels. The move is aimed at strengthening PayPal's "agentic commerce" strategy-tools that let merchants make their product catalogs easier to surface, purchase, and fulfill in emerging AI shopping assistants such as Microsoft Copilot and Perplexity."
"positioning the acquisition as a scale play: taking a product that has already been used inside PayPal's agentic commerce services and expanding it across PayPal's vast merchant base. Cymbio specializes in "multi-channel orchestration," a layer of infrastructure that helps brands manage selling across multiple surfaces at once. These can include AI interfaces, online marketplaces, retail partner sites, and social commerce platforms. In practice, orchestration tools are designed to reduce the manual work of maintaining product listings, inventory accuracy, order routing,"
PayPal has agreed to acquire Tel Aviv-based Cymbio, a multi-channel commerce platform that helps brands sell across AI-powered shopping environments and traditional e-commerce channels. The acquisition strengthens PayPal's agentic commerce strategy by enabling merchants to surface, purchase, and fulfill products within AI shopping assistants like Microsoft Copilot and Perplexity. The deal is expected to close in the first half of 2026, with financial terms undisclosed. Cymbio provides multi-channel orchestration to manage listings, inventory accuracy, order routing, and billing across AI interfaces, marketplaces, retail partner sites, and social commerce platforms. The purchase aims to scale agentic commerce across PayPal's merchant base.
Read at TechRepublic
Unable to calculate read time
Collection
[
|
...
]