Passkeys Gain Traction with Ecommerce Shoppers
Briefly

"You want to attract customers to your site and protect them from account takeover, credential stuffing, and phishing attacks. That's why PayPal, eBay, Amazon, Walmart,..."
"How do I know that it's really my customer or a legitimate guest who is signing in or making the purchase and not a fraudster? I want my customers to sign in..."
"Passkeys protect sign-ins and payments... the passkey sign-in process is quick and secure coming from the device storing the private key..."
"Passkey awareness has risen from 39% in 2022 to 57% in 2024, according to a FIDO survey of 10,000 consumers..."
Read at Practical Ecommerce
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