"Pacsun launched a new app on Friday designed to help creators make money. Called the PS Community Hub, the platform will allow creators to share content (using AI-driven content review and personalisation tools), build a following and earn affiliate commission within the Pacsun ecosystem. The top-performing creators will also have the opportunity to co-create capsule collections alongside the brand. It will also allow Pacsun to gain deeper insights on its Gen Z and Gen Alpha shoppers, a longstanding focus for the retailer."
"In September, the brand introduced a Pacsun Youth Advisory Council comprising a mix of young creators and artists, and published its first "Pacsun Youth Report" study in partnership with GlobalData. Pacsun is just the latest brand looking to take on affiliate marketing companies like ShopMy and LTK. Last year, Sephora launched a creator storefront programme called My Sephora Storefront where influencers can link to products and earn commission."
PS Community Hub launched to help creators monetize by sharing content with AI-driven review and personalization tools, building followings, and earning affiliate commissions within the Pacsun ecosystem. Top-performing creators can co-create capsule collections with the brand. The platform enables Pacsun to gain deeper insights into Gen Z and Gen Alpha shoppers, a longstanding retail focus. In September, Pacsun introduced a Youth Advisory Council of young creators and artists and published a Pacsun Youth Report study with GlobalData. Pacsun joins other brands challenging affiliate platforms like ShopMy and LTK as retailers like Sephora and Y2K-focused labels use creator storefronts and event-driven marketing to reach Gen Z.
Read at The Business of Fashion
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