Nike stock price: Why shares are rising despite the shoe giant's revenue decline and serious tariff warning
Briefly

Nike, Inc. reported disappointing Q4 2025 results, with revenues down 12% year-over-year to $11.1 billion, and a full year revenue decline of 10% to $46.3 billion. The company's earnings per share also fell dramatically, from 99 cents to just 14 cents for Q4. Adding to the concerns, Nike warned of a forthcoming $1 billion hit in its 2026 fiscal year due to tariffs imposed by the Trump administration, primarily affecting their goods made in China and Vietnam. Surprisingly, despite these grim figures and warnings, Nike's stock surged by over 10% in premarket trading.
Despite posting a substantial decline in both revenue and EPS, Nike’s stock saw significant gains, rising over 10% following the announcement of its Q4 2025 results.
Nike's CFO highlighted the 'new and meaningful' costs associated with tariffs, estimating the impact to be a significant $1 billion in the current fiscal year.
Read at Fast Company
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