Netflix utilized generative AI to produce a scene in the Argentine sci-fi series The Eternaut, marking a first for its original content. Netflix co-CEO Ted Sarandos emphasized that this AI-driven visual effects workflow was completed ten times faster than conventional methods, while also being more cost-effective. The creative team generated a collapsing building scene in Buenos Aires with the help of AI technology. Additionally, Netflix introduced AI-powered features, allowing users to find content using conversational searches and integrating ads seamlessly into programming.
"That VFX sequence was completed 10 times faster than it could have been completed with traditional VFX tools and workflows," Sarandos said during the call.
"We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper," Sarandos added.
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