McDonald's reintroduced the Snack Wrap on July 10, 2023, after a nine-year hiatus, and its popularity exceeded expectations, with some locations running out of lettuce. The company's attempts to cancel the item had faced resistance, with franchise owners citing efficiency concerns. Consumer demand was evidenced by a reported 11.4% increase in restaurant visits following the Snack Wrap's return. The situation mirrors previous high-demand product launches, such as the chicken sandwich from Popeye's in 2019, which also encountered supply shortages.
Some McDonald's locations have been running low on lettuce and other toppings since the customer favorite Snack Wrap made its return after nine years.
On the day the Snack Wrap returned, visits to McDonald's locations were 11.4% higher than the usual average on that day.
Despite the cancellation of the Snack Wrap, some stores continued to sell them until 2020, but by that time, they were completely gone.
The surge in demand for the Snack Wrap brings to mind the 2019 introduction of a chicken sandwich from Popeye's, which exhausted its supply quickly.
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