"Amazon currently doesn't have any major high velocity events in its first half. A late June Prime Day solves for that H1 gap, as well as pulls in demand ahead."
"The change would move up a marquee summer shopping moment that has become a major revenue driver for both Amazon and the independent sellers that make up roughly 60% of its marketplace sales."
Amazon plans to shift Prime Day from July to late June, responding to increased competition from retailers like Walmart and TikTok Shop. This change aims to capitalize on summer sales momentum and fill a gap in Amazon's sales calendar. The event, which began in 2015 to boost Prime memberships, has evolved into a significant revenue driver for Amazon and its independent sellers. Sellers are reportedly more flexible this year due to lower tariff pressures, allowing for more promotional opportunities during the event.
Read at Modern Retail
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