Lululemon has filed a lawsuit against Costco, claiming that the retailer is selling unauthorized copies of its premium athleisure wear, including pants and hoodies, through its Kirkland brand. The lawsuit highlights significant price discrepancies and design similarities between Lululemon's products and Costco's offerings, arguing that customers might be misled into thinking the knockoffs are authentic. Lululemon seeks damages for financial losses and aims to prevent Costco from continuing to sell these products. The company emphasizes the importance of protecting its intellectual property and has a history of similar legal actions against other brands.
Lululemon alleges Costco is infringing on its brand by selling unauthorized knockoff products, misleading consumers with lower-priced alternatives that resemble Lululemon's design.
In its lawsuit, Lululemon seeks financial compensation for losses and demands that Costco cease sales of the allegedly infringing Kirkland-branded apparel.
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