Lululemon has filed a lawsuit against Costco, claiming copyright infringement regarding several of its athleisure designs, including notable items like the Define jacket and ABC trousers. The documents outline specific features borrowed by Costco that violate Lululemon's intellectual property. As the lawsuit unfolds, social media reactions show significant consumer support for Costco. This reflects a growing trend in dupe design culture, which has permeated various markets. On TikTok, the hashtag #lululemondupe has gained prominence, showcasing numerous videos promoting affordable knockoffs of Lululemon products.
Lululemon takes issue with a number of Costco products that it says are intended to mimic its popular designs, including the $128 Define jacket and $118 Scuba oversize half-zip hoodie.
The overwhelming majority of commenters on social media are landing firmly on Costco's side of this debate, indicating that dupe design culture is becoming normalized.
The hashtag #lululemondupe currently yields over 11,000 videos on TikTok, with videos of affordable dupes of Lululemon products garnering hundreds of thousands of views.
Lululemon's lawsuit against Costco highlights the increasing prevalence of dupe design culture, where consumers view knockoff products as standard practice.
Collection
[
|
...
]