Lululemon has filed a lawsuit against Costco, alleging that the retailer's Kirkland brand is selling cheap knockoff versions of its athleisure products, which are markedly similar in design but sold at a fraction of the price. The lawsuit highlights concerns that these knockoff products will confuse consumers into believing they are purchasing authentic Lululemon items. Lululemon is seeking financial damages and demands that Costco cease these sales, defending its intellectual property and brand integrity in an increasingly competitive market.
Lululemon is suing Costco for selling knockoff versions of its athleisure apparel, claiming the discount retailer misleads customers with its Kirkland-branded products.
The lawsuit emphasizes that customers might confuse Costco’s products for authentic Lululemon items, undermining the brand's reputation and investment in quality.
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