Launching a product extends beyond the product itself, incorporating essential community engagement and feedback. Founders like Michelle Cordeiro Grant have highlighted the importance of starting small and gauging customer interest before scaling up. Engaging with the community prior to launch through social media and digital platforms provides invaluable insights and necessary adaptations to the product. Cordeiro Grant's method of utilizing feedback to refine products, such as adjusting beverage recipes for her wellness brand, demonstrates a successful approach to fostering brand loyalty and ensuring effective launches.
Building a community early was key for Michelle Cordeiro Grant. She emphasizes the importance of engaging customers before launch, testing products and messaging, and gathering strong feedback.
Cordeiro Grant advises to 'Pack the snowball tight', which means starting small, gauging real interest, and allowing the idea to grow from there.
Understanding initial customer excitement is crucial; feedback can lead to necessary changes, as evidenced by Cordeiro Grant's adaptation of Gorgie’s drink recipe based on input from TikTok and Instagram followers.
A successful product launch incorporates community feedback, connection, and iterative design, as seen in Cordeiro Grant’s use of platforms like Geneva and their app, Club Gorgie, to engage followers.
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