"Black Friday used to actually just be one day long. Shoppers would camp outside of stores, paper circulars in hand, eagerly awaiting the chance to bust down some doors and save a ton of cash. Over time, the sales event has grown. Now, the entire month of November is a hydra where the heads are "slashed prices" and the sword-wielding hero is an overwhelmed customer."
"Nearly every deal is available online, meaning you don't need to leave the couch to participate. But all the marketing and chaos can get confusing. How can you tell if a deal is worth your time and money? When do sales start and end? Do you really need that gadget? I'm a Black Friday veteran who's been shopping the sales since early childhood and writing about them since 2013, and I'm here to help."
"My advice, if you're on the hunt for killer deals, is to stay up late the day before Thanksgiving to check for online sales starting around midnight Eastern time on Wednesday, November 26. WIRED will also cover major sales later in the day on Thanksgiving. Early Black Friday deals are available now, as they usually are during the weeks leading up to the event."
Black Friday has expanded from one chaotic day into an extended, month-long shopping period dominated by online deals and pervasive marketing. Most major sales are available on the web and often begin on Wednesday or Thanksgiving, with some of the best discounts appearing in early Friday hours. In 2025, Black Friday falls on November 28, followed by Cyber Monday on December 1. Online sales commonly start around midnight Eastern the day before Thanksgiving. Shoppers should make a prioritized list, avoid impulse purchases, and monitor favorite retailers' sale pages because top deals can sell out quickly and often recur.
Read at WIRED
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