"The program was meant to help grocers and other retailers learn more about what kinds of prices customers would pay for items, similar to how stores offer different prices for the same products at different locations. But it raised alarms after a report from Consumer Reports and two progressive advocacy groups, Groundwork Collaborative and More Perfect Union, said Instacart offered nearly three out of every four grocery items to shoppers at multiple prices in an experiment."
"Some customers would simply see a slightly higher price for an item, while others would see a slightly lower price. The experiment by Consumer Reports and the two progressive advocacy groups, for example, found that Instacart customers saw one of five different prices for the same dozen of Lucerne eggs from a Safeway store in Washington, D.C.: $3.99, $4.28, $4.59, $4.69, or"
Instacart ended a program that showed some customers different prices for the same product ordered at the same time from the same store. The program aimed to help grocers test price sensitivity by offering varied prices, similar to location-based retail pricing. A report from Consumer Reports and advocacy groups found that nearly three in four grocery items had multiple prices in an Instacart experiment. Instacart said the tests were random rather than dynamic or surveillance pricing, apologized that the tests raised concerns for budget-strained families, and said it will no longer support any item price testing services while retailers continue to set their own prices.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]