Best Buy launched a third-party marketplace on its website and app that will more than double its product assortment. The marketplace broadens technology offerings with custom controllers, gaming chairs and desks, keyboards, mice, monitors, headsets and a tripled mobile accessories assortment including cases, screen protectors and chargers. It expands into seasonal decor, automotive tech, office and home while reintroducing Blu-rays and DVDs after a 2023 store exit. The marketplace targets Best Buy's large customer base—over 200 million customers, 10 billion annual site views and more than 1 million weekly transactions—and pairs with the advertising business. The platform is powered by Mirakl and will host 500+ vendors.
It broadens Best Buy's lineup of technology products, adding custom controllers, gaming chairs and desks, keyboards and mice, monitors and headsets. It will triple the mobile accessories assortment with more options for cases, screen protectors, chargers and more, the company says. In addition to consumer electronics, the marketplace will offer products in new or expanding categories such as seasonal decor, automotive tech, office and home. Plus, Blu-rays and DVDs are coming back; the retailer stopped selling them at its stores in 2023.
Frank Bedo, chief marketplace and e-commerce officer at Best Buy, told Modern Retail in an interview that the marketplace pairs with the company's advertising business to create an ecosystem that drives more customers to consider shopping at Best Buy for products they otherwise wouldn't have. "It is a tentpole strategy of the enterprise," Bedo told Modern Retail. "When you look at areas of growth and areas the company is willing and wanting to invest in based on the upside potential, marketplace is one of those areas."
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