"There's no time to waste in meeting this new reality. This year, 52% of consumers plan to use generative AI for online shopping, according to Adobe. Some will use it to simply get a list of options, and may pick their favorite brand from among them. But when they see those options listed together without brand identities or logos, price is even more likely to be the differentiator."
"And soon, agentic AI will take on even more of the buying process. It's like having "a personal shopper who deeply understands your preferences, lifestyle, and budget, effortlessly curating tailored product recommendations from thousands of options," BCG says. "Your shopper seamlessly anticipates your needs, secures the best prices, and completes transactions autonomously." The way business works today, organizations will lose a lot through "disintermediation," in which consumers bypass a brand's e-commerce platform altogether, the report adds."
Consumers are rapidly adopting generative AI for online shopping, with a majority planning to use it this year. AI agents prioritize price, user ratings, delivery speed, and real-time inventory over brand familiarity and loyalty. Agentic AI can act as a personal shopper that deeply understands preferences, lifestyle, and budget to curate tailored recommendations, secure best prices, and complete transactions autonomously. This trend creates disintermediation as consumers may bypass brand e-commerce platforms, reducing direct traffic and limiting retailers' ability to observe, influence, and understand consumer behavior at scale. Businesses must build engaging agentic platforms that attract consumers directly and offer full capabilities.
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