How Did Nexo Become the First Crypto Partner of the DP World Tour? | HackerNoon
Briefly

Nexo has entered a three-year partnership with the DP World Tour, marking a significant milestone as the first cryptocurrency-focused sponsor in professional golf. The sponsorship includes key tournaments such as the Genesis Scottish Open and the BMW PGA Championship. Notably, one event has been renamed the 'Nexo Championship,' scheduled for August 2025 in Scotland. This partnership signifies a shift in golf sponsorship, traditionally dominated by mainstream brands, towards acceptance of digital asset firms and highlights a modern approach to branding for the DP World Tour.
This partnership reflects our belief that wealth and golf are built the same way: with preparation, control, and vision. Both the DP World Tour and Nexo share a commitment to precision, discipline, and performance, whether on the course or in finance.
Just as the DP World Tour connects global golf fans using the latest technologies, Nexo is reshaping wealth-building with digital tools.
Read at Hackernoon
[
|
]