"Agentic commerce is a fundamental shift that will reshape how consumers discover, search, and purchase products. In the coming years, shoppers will embrace AI agents that discover products, compare options, negotiate prices, and complete purchases to give them exactly what they want, at prices that work for them. Unlike predictive AI (which helps us forecast), or generative AI (which helps us create), agentic AI takes the crucial step of taking action on a person or company's behalf."
"For merchants, the agentic era introduces two new interaction models for connecting with customers. First, merchants can own the consumer experience from product discovery to checkout. This model requires creating a branded, conversational agent that can interact with a shopper's AI agent. For example, a consumer could instruct their agent: "I'm going to the Canadian Rockies in August and am not sure what to wear. Can you recommend a couple of outfits in my style?""
Agentic commerce will reshape product discovery, search, and purchasing by enabling AI agents to act on behalf of consumers. Shoppers will adopt personal AI agents that discover products, compare options, negotiate prices, and complete purchases to fulfill preferences and budget constraints. Agentic AI takes action on a person or company's behalf, unlike predictive AI that forecasts or generative AI that creates. A pronounced rise in consumer interactions with AI agents for shopping is expected by next year. Merchants face new interaction models and can build branded conversational agents that interoperate with shopper AI to access permissioned shopping data for relevant recommendations.
Read at Fortune
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