A British budget airline's jingle has surged in popularity on TikTok, turning Jet2 into a global sensation despite its limited UK market. The slogan "Nothing beats a Jet2holiday" and Jess Glynne's 2015 hit soundtrack have become central to a viral trend as users showcase vacation mishaps. The jingle's catchy nature resonates with Gen Z remix culture, and TikTok has nearly 16,000 posts featuring the clip. The advertisement's simple messaging has embedded itself in British consciousness, leading to a remarkable marketing achievement for Jet2holidays.
The simplicity of Jet2's messaging, combined with Glynne's catchy pop beat, created the perfect formula for Gen Z remix culture. The advertisement's straightforward voiceover has become embedded in British consciousness after years of a 'non-stop onslaught.'
The catchy jingle has resonated with social media users globally and has created a marketing windfall that many travel brands could only dream of achieving.
TikTok creators have embraced travel schadenfreude, setting their vacation fails against the cheerful Jet2 audio backdrop. There are now nearly 16,000 posts featuring the 12-second clip from the advertisement.
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