In January 2025, UK retail sales volumes defied low consumer confidence levels, rising by 1.7% compared to December 2024. While surveys indicated a drop in consumer confidence, particularly regarding inflation worries, actual spending reflected a contrary trend. Food sales surged by 5.6%, marking the highest increase since March 2020, with both physical and online sales contributing to the overall growth. Parcelhero's analysis suggests that consumers are still willing to spend on essentials and comforts amidst economic uncertainty, showcasing a potential resilience in the retail sector.
Retail sales volumes in the UK rose by 1.7% in January 2025, contradicting falling consumer confidence levels as shoppers spent more on food.
Despite a net balance of -37 in consumer confidence, retail sales growth indicates Brits are willing to spend, especially on food and online.
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