"Just days after Saturday Night Live dropped a satirical skit about an "Uber Eats wrapped," Uber brought the feature to life with a year-end recap. Around this time each year, platforms from Spotify to YouTube start rolling out personalized recaps, breaking down how users spent their time over the past 12 months. The next logical step? A full accounting of every Uber trip taken and every guilt-ridden Uber Eats order placed this year."
"On Monday, the company launched its new year-in-review feature called "YOUBER," which compiles users' activity across both Uber and Uber Eats. The recap shows where you went, how often you splurged on Uber Comfort, and just how frequently you returned to the same takeout spot. If you rank in the top 1% of a restaurant's customers, YOUBER will let you know, whether or not that realization fills you with pride or shame."
"In the SNL sketch, one character learns he's eaten more chicken nuggets than 99% of users worldwide. Another is assigned an "Uber Eats age"-a riff on Spotify's "listening age"-only to be told his is "Dead." "Better than mine," his wife replies. "52 and fat." The parody recap also shows users the compromising and unflattering ways they appeared to the delivery driver while grabbing their food from their doorway. Finally, the app shows personalized messages from customers' most frequented restaurants, and calculates the total spent on deliveries-in this case, $24,000."
Uber launched YOUBER, a U.S.-only year-in-review feature that compiles user activity across Uber and Uber Eats. The recap displays destinations, frequency of Uber Comfort rides, repeat orders from the same restaurants, and total spending. YOUBER flags if a user ranks in the top 1% of a restaurant's customers. The feature appears via a banner in the app and presents users with a card of their personalized stats. Saturday Night Live aired a satirical "Uber Eats wrapped" sketch, which inspired comparisons between the parody's brutal humor and Uber's more measured recap.
Read at Fast Company
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