Neil Hershman transitioned from a career in finance to running a 16 Handles franchise after being a loyal customer. Initially working every shift, he soon expanded the business, leading to a profitable venture that prompted him to focus solely on the franchise. In the midst of the Covid-19 pandemic, when many businesses were closing, he seized the opportunity to build new locations. By acquiring 16 Handles in 2022, Hershman propelled the brand's growth from 30 to over 150 locations, introducing innovative flavors based on his insights as a customer.
"Open and close, every single shift I was working. I was able to advance the business [and] bring in additional revenue to the point where the profit was so great that I decided to leave all my other projects and just focus on 16 Handles."
"Instead of getting scared, I was the one coming in and building [stores during Covid-19], when retail leases were cheap and competitors were shuttering."
"I am part of the customer base. My family, my friends, everyone is part of the customer base. So it's just ideas that we have."
#franchise-growth #entrepreneurship #innovation #covid-19-business-strategy #customer-oriented-business
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