"To virtually try on a pair of shoes, users need to tap on any product listing on Google, select the "Try It On" button, and then add a full-length photo of themselves. After a few seconds, they will see the shoes from the listing on a digital version of themselves. Users have the option to save or share the image with others."
"While both the virtual try-on feature, which now includes shoes, and Doppl are powered by the same generative AI technology, Doppl is designed to let shoppers dive even deeper into virtual try-on, helping them curate their personal style. Plus, Doppl can create AI-generated videos so users can get a better sense of how the outfit would look on them in real life."
"The launch comes two months after Google introduced the ability for users to virtually try on clothes using AI. While Google had already offered virtual try-on technology before, the earlier features focused on showing items on a diverse range of models' bodies. With the new AI feature, the company started allowing users to try clothes on a virtual version of their own body."
Google expanded its AI virtual try-on capability to Australia, Canada, and Japan and added virtual shoe try-on. The feature allows users to upload a full-length photo to visualize how clothes and shoes would look on their own body. To use shoe try-on, users tap a product listing, select the "Try It On" button, and add a full-length photo; after a few seconds the shoes appear on a digital version of the user and images can be saved or shared. Google previously offered model-based try-on and introduced AI personal try-on two months earlier. Google also launched Doppl, an experimental app using the same generative AI to enable deeper styling and AI-generated videos. Amazon and Walmart offer similar virtual try-on features.
Read at TechCrunch
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