Google rolls out its shopping cart that lets you shop across popular brands

The Independent describes its mission to send journalists on the ground to separate facts from messaging across issues including reproductive rights, climate change, and Big Tech. It says donations support reporting and that coverage is available without paywalls for readers who can afford to pay. Google introduces Universal Cart, an AI-powered shopping platform that lets customers add items found through Google Search, Gemini, Gmail, and YouTube. The platform provides buying recommendations and suggestions using Google’s AI and uses intelligent reasoning to anticipate needs and solve problems before they arise. Universal Cart will roll out across Google Search and Gemini first, then expand to YouTube and Gmail, with major brands integrating at checkout.

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"A new shopping platform from Google is advancing AI's role in the retail world. The company's Universal Cart allows customers to add items to their cart found through Google Search, Gemini, Gmail and YouTube, then receive buying recommendations and suggestions from Google's AI. Universal Cart is an intelligent shopping cart and your new hub for shopping on Google, the company said about Universal Cart's launch earlier this month."

"[It] also uses intelligent reasoning to anticipate your needs and help solve problems before they arise. The new shopping platform will be available across Google Search and Gemini this summer, followed by YouTube and Gmail. Major brands such as Nike, Sephora, Target, Walmart and Wayfair will integrate with Universal Cart at checkout. Google's new technology represents an unfolding era in AI-powered shopping that helps improve buying choices with little effort from the shopper."

Read at www.independent.co.uk