"Google is aiming to turn Gemini into a one-stop personal shopper with what it hopes will become a global standard for agentic AI commerce, and it's already persuaded major retailers to let Google handle transactions without sending users to their websites. Google announced a new Universal Commerce Protocol (UCP) on Sunday, alongside some other agentic AI shopping features, that it said is designed to act as "a common language for agents and systems to operate together across consumer surfaces, businesses and payment providers.""
"What that essentially means, Google explained, is that agents won't need unique connectors in order to facilitate digital transactions, so Gemini's end-user shopping agents should communicate with other agentic AI more easily. It's yet another agentic AI protocol from Google, and the company says it's compatible with its other AI protocols, including Agent2Agent, the Agent Payments Protocol, and the Model Context Protocol."
Google created a Universal Commerce Protocol (UCP) to standardize communication among agents, systems, businesses, and payment providers for agentic AI commerce. UCP removes the need for unique connectors, enabling Gemini’s shopping agents to transact more easily with other agentic AI and retailer systems. Retailers that opt in will allow shoppers to check out directly via AI Mode in Search and the standalone Gemini app, enabling purchases during research. Processing on Google’s API grew from 8.3 trillion tokens in December 2024 to over 90 trillion a year later, motivating a move toward integrated, on-platform checkout.
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