A new Google ad unit is being tested for hotels, featuring large blue buttons that facilitate direct bookings on the associated sites. This ad unit allows users to bypass third-party booking platforms, potentially streamlining the reservation process. Brad Brewer, who first spotted this feature, shared a screenshot and created a GIF to demonstrate its functionality, highlighting its application for companies like Expedia and Booking Holdings. This feature may improve user experience by making hotel booking more accessible within the Google interface.
Google is testing a new ad unit for hotels that features prominent blue buttons allowing users to make direct bookings on the listing's site.
This ad unit aims to simplify the booking process, as users can bypass intermediary sites for direct reservations with hotels.
Brad Brewer observed this feature and shared a screenshot and a GIF demonstrating its functionality, specifically mentioning Expedia and Booking Holdings.
The new Nearby Place Ad Unit could enhance user experience by providing quick access to booking forms directly from Google.
Collection
[
|
...
]