Champs Sports launches the Get Set campaign, emphasizing a mindset of renewed purpose for the back-to-school season. It combines athleticism with confidence, featuring NFL stars Amon-Ra St. Brown, Cooper DeJean, and Chase Young. The campaign showcases clothing and footwear that reflect influence from sports culture rather than traditional fashion. Chase Young represents New Balance with two sneakers: the retro 740 and the forward-looking 9060, promoting the idea that footwear can bolster confidence as students prepare for the school year.
The latest campaign, titled Get Set, frames the return to class as a moment of renewed purpose, fusing athletic edge with everyday confidence.
Champs Sports understands that today's students aren't just influenced by runway trends or celebrity red carpets-they're watching what's worn in the end zone.
It taps into the charisma and drive of three standout NFL players: Amon-Ra St. Brown, Cooper DeJean, and Chase Young.
Chase Young, known for his dominance at the line of scrimmage, showcases the New Balance 740, a retro basketball shoe with '80s attitude.
Collection
[
|
...
]