"Before Mixed, I was a middle school history and English teacher with no background in ecommerce. During the pandemic, I began sewing face masks by hand and posting them on Instagram. That was the first physical product I had sold. That experiment evolved into a full apparel brand. It all began with Instagram posts, not Etsy or marketplaces."
"Creativity has always been part of my life. I painted and took art electives growing up, and I was a competitive dancer in high school. Yet I've always been drawn to business and building things. In college, those interests merged into a desire to build something meaningful."
"In many ways, building a brand is similar to teaching. You're creating a vision, culture, and community around shared values. Mixed reflects my identity - I'm Japanese, Iranian, and American. The brand name captures that blend of influences and the balance between creativity and operating a business."
Nasrin Jafari, formerly a middle school history and English teacher in New York City, launched Mixed, a Brooklyn-based fashion brand specializing in female apparel and accessories. With no ecommerce background, she began by sewing and selling face masks on Instagram during the pandemic. This initial experiment evolved into a full-scale apparel company with multiple manufacturers, staff, and a dedicated customer community. Drawing on her lifelong creativity—including painting, art, and competitive dancing—Jafari merged her interests in business and building with her artistic talents. She built the brand organically through Instagram rather than traditional ecommerce platforms, learning marketing and business operations as the company grew. Mixed reflects her multicultural identity as a Japanese, Iranian, and American entrepreneur.
Read at Practical Ecommerce
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