'Experiential' retail surges as landlords try to lure customers back to the mall

The rise of experiential retail marks a significant shift from traditional shopping patterns, driven by the internet and a post-pandemic desire for shared experiences. In Santa Monica, former retail stores are being reimagined; young entrepreneurs sell live on TikTok while visitors interact in immersive setups like miniature golf and karaoke lounges. This trend highlights a response to both changing consumer behaviors and the pressure on landlords to revitalize struggling retail spaces, particularly in the wake of the pandemic's effect on in-person shopping.

The transformation of retail spaces reflects a shift from passive consumerism to experiential participation, influenced by internet habits and a desire for shared experiences.

Retail consultant David Greensfelder noted, 'When we finally got let out of our collective time-out corner, we really wanted to go do stuff.'

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