"Wizard, an AI-native shopping agent cofounded by Marc Lore and CEO Melissa Bridgeford, is coming out of a nearly 5-year private beta with an ambitious promise: to end the era of endless scrolling in ecommerce and replace it with a personalized and streamlined shopping experience. Launched publicly on Feb. 11, the New York-based startup is betting that the next wave of online retail will be driven not by bigger marketplaces,"
"The platform's launch has been a long time coming: Wizard raised a $50 million Series A in 2021 led by NEA, with participation from Accel and Lore, who also serves as cofounder and chairman. Lorex-best known for founding Jet.com and selling it to Walmart-where he later ran U.S. ecommerce, brings heavyweight credibility in online retail. Bridgeford, a Harvard Business School alum, previously founded Stylust, a conversational commerce startup that Wizard acquired and used as the foundation for its technology and team."
Wizard is an AI-native shopping agent built by Marc Lore and CEO Melissa Bridgeford that exits a nearly five-year private beta to offer personalized shopping and end endless scrolling. The New York startup launched publicly on Feb. 11 and uses agents to search, compare, and complete purchases across multiple websites and platforms. Wizard raised a $50 million Series A in 2021 led by NEA with Accel and Lore participating. The company shifted from a B2B conversational commerce model to a consumer-first agent as generative AI and consumer behavior changed, leveraging Stylust technology acquired as its foundation. Wizard declined to comment on recent finances.
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