ESPN's new streaming service is launching soon. Here's what you need to know about its deals with NFL and WWE

ESPN's direct-to-consumer streaming service will launch on August 21, featuring all ESPN networks and a subscription price of $29.95 per month. The service aims to attract cord cutters following expanded deals with the NFL and a partnership with WWE, contributing to its content offerings. Despite starting with around 25 million subscribers from ESPN+, the service will face challenges as ESPN’s traditional cable subscription has decreased significantly over the years, dropping from nearly 100 million households in 2013 to about 60 million today.

Since its peak of nearly 100 million households in 2013, ESPN has lost a significant number of subscribers, dropping to approximately 60 million due to cord cutting and the rise of streaming services. This downward trend is expected to continue, with projections suggesting fewer than 50 million households will have ESPN over the next two years.

ESPN's new streaming service, launching August 21, aims to consolidate viewership by offering all ESPN networks, with hopes to attract cord cutters by providing a robust selection of live sports and programming.

Read at Fast Company