Discord has launched Orbs, a new virtual reward system designed to encourage user engagement with interactive ads. Users can earn Orbs by completing Quests that involve ad interaction and redeem them for digital items in the Discord Shop. The initiative has reportedly led to a significant increase in first-time purchases among users. While Orbs aim to attract non-subscribers to try Discord Nitro, the impact on subscription rates remains uncertain. Of the participants in the Orbs program, 70% were nonmembers, indicating a focus on expanding the user base.
Users earn Orbs after completing Quests, which involve interacting with ads for products or games to get virtual items. Users can redeem Orbs for digital items in Discord's Shop, like a three-day Nitro credit, an Orb-themed profile badge, profile effects, avatar decorations, and more.
According to Discord, Orbs have been popular among testers, with millions earned and spent during the seven-week beta period. Other company data shows that there was a 16-fold increase in first-time purchases in the Shop, with 79% of participants having never bought anything before.
Discord is marketing Orbs to advertisers as a simpler way to launch Quest campaigns without needing to create their own rewards. The Orbs experiment is also likely meant to attract users who do not have a subscription to try Nitro.
70% of Orbs participants were nonmembers. However, it's unclear whether there was an increase in subscriptions.
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