"Cyber Monday 2025 just became the biggest online shopping day of all time in the U.S. as consumers spent a total of $14.25 billion, up 7.1% year over year, according to Adobe's e-commerce analytics. At peak between 8AM to 10PM, Americans were spending $16 million per minute. The caps an also record-breaking Cyber Week as sales for the American Thanksgiving holiday season were up 7.7% year over year to $44.2 billion."
"As I noted a few days ago, AI-referred traffic is significantly up this year. Consumers clicking on links to retailers in ChatGPT, Gemini, Claude, and other AI answer engines surged 670% on Cyber Monday, and is up 760% for the season so far. This is perhaps the strongest signal yet that generative AI chat services and browser assistants are becoming real shopping tools, and are likely to surpass traditional search engines at some point."
"According to Adobe, deeper price cuts helped drive additional sales: 31% off electronics 28% off toys 25% off clothing 23% off computers 22% off TVs 19% off appliances and furniture 17% off sporting goods Some of those deals will hang around for a few days, Adobe says, though they may not match peak levels. That will drive additional spend this entire holiday season, which is now projected to hit $253.4 billion online, a 5.3% jump over 2024."
Adobe's e-commerce analytics reported $14.25 billion in Cyber Monday 2025 sales, a 7.1% increase year over year and a peak spend rate of $16 million per minute between 8AM and 10PM. Cyber Week sales rose 7.7% to $44.2 billion for the Thanksgiving holiday period. Deep discounts across categories—31% off electronics, 28% off toys, 25% off clothing, 23% off computers, 22% off TVs, 19% off appliances and furniture, and 17% off sporting goods—helped drive demand. Season projections now estimate $253.4 billion in online holiday spending, up 5.3% from 2024, with some deals extending beyond peak days. AI-referred traffic to retailers surged 670% on Cyber Monday and 760% for the season so far, indicating generative AI chat services and browser assistants are emerging shopping tools. Social commerce grew 56.5% year over year, accounting for 3.6% of Cyber Monday revenue, while paid search and email remained dominant channels and influencers and partners contributed 21.8% of social revenue share.
Read at Forbes
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