In the early 2000s, while many U.S. companies were offshoring production, Crayola opted to invest in improving domestic manufacturing. CEO Pete Ruggiero recognized the importance of close-to-market responsiveness and advocated for keeping production in the U.S. This strategic decision now benefits Crayola as it navigates the complexities of a tariff economy. Currently, 70% of Crayola's global sales come from their Lehigh Valley facility, demonstrating success in prioritizing domestic manufacturing over offshoring.
In 2007 when so many people were making decisions to offshore, I kind of strategically said to our CEO at the time, this close-to-market responsiveness is a critical capability.
Today, while Crayola sources from a number of countries including Brazil and Vietnam, 70% of what we sell globally, we make in the Lehigh Valley.
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