Xie Tianyuan, a 30-year-old fund manager, has successfully transformed his portfolio by investing in Gen Z-favored brands, leading to a 24% fund return this year, ranking in the top 3%. He shifted away from traditional sectors to brands like Pop Mart International Group, reflecting broader cultural shifts in China. Having a personal connection to Gen Z trends, Xie combines his fandom with analysis to spot promising companies, adapting to changes in consumer behavior as the market evolves beyond legacy investments.
Xie Tianyuan's recent fund success reflects the growing influence of Gen Z on investment strategies in China, catalyzing a shift away from traditional sectors toward innovative consumer brands.
By embracing digital culture and youth spending, Xie repositioned his fund to capitalize on emerging trends, exemplified by his strong bet on Pop Mart International Group's breakout potential.
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