"As TechCrunch shared earlier this year, referrals from chatbots to top merchant websites are up almost 400% year over year. I personally used ChatGPT to research an $800+ laptop purchase this summer. Before, users could do their research in ChatGPT, but they needed to go directly to a merchant's website to actually check out. Instant checkout seeks to close that loop by allowing you to buy products within ChatGPT's interface-sometimes with as little as a single click."
"To see how it works, I fired up my ChatGPT interface and asked the bot to find me a Bichon Frise sticker on Etsy (Bichons are the best kind of dog-and the kind I happen to have). After about 30 seconds of research, ChatGPT presented me with three different Bichon Frise sticker options. Helpfully, it suggested which sticker would be best for a water bottle, the back of my laptop, and other use cases."
Instant Checkout enables purchases directly inside the ChatGPT interface, closing the gap between research and checkout. Chatbots already drive significant referral traffic, with referrals to merchant sites up nearly 400% year over year. A user test showed ChatGPT researching product options, recommending use cases, and offering a prominent Buy button that opens payment options like Google Pay or Link. Selecting a saved card and confirming an address completed the purchase inside the chat, and ChatGPT relayed purchase confirmation. OpenAI launched with Etsy as the initial merchant partner, with Shopify retailers expected to follow. The capability advances in-chat commerce and agentic AI capabilities.
Read at Fast Company
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