Deloitte's 2025 Consumer Products Industry Outlook reveals that most global executives foresee stable pricing in the near future, suggesting that raising prices may not enhance revenue and could instead dampen consumer demand. The report, which evaluated major consumer product companies and surveyed executives across key sectors, indicates a strong trend towards investing in genuine product innovation rather than price hikes. Additionally, companies are increasingly allocating resources to digital and retail media, and executives anticipate that marketing and sales investments will see significant returns through artificial intelligence applications.
In 2025, executives anticipate stable prices, believing raising prices may harm revenue growth and reduce consumer demand.
The majority of executives will invest more in innovation for genuinely new products rather than price increases.
Digital and retail media are prioritized for resource allocation in response to evolving market dynamics.
Executives expect marketing and sales to yield the highest returns on AI investments, signaling a focus on technological advancement.
Collection
[
|
...
]