Cardlytics, a digital marketing platform, reported second-quarter 2025 results on August 6, 2025. The adjusted earnings per share (EPS) improved significantly, beating analyst expectations by $0.26 (non-GAAP). However, revenue (GAAP) was $63.2 million, slightly below consensus and lower than the previous year's Q2 figures. The company faced ongoing challenges in monetizing its growing user base, despite a noted improvement in adjusted EBITDA. Cardlytics aims to enhance its partnerships and develop advanced analytics for targeted marketing while addressing data privacy and operating costs.
During Q2 2025, Cardlytics reported a diluted non-GAAP EPS loss of $0.13, beating the analyst estimate of $(0.39) while revenue was $63.2 million, lower than expectations.
Despite a clear improvement in adjusted earnings per share (EPS), revenue continued to decline year over year and fell slightly short of consensus, indicating ongoing monetization challenges.
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