"Black Friday 2025 is shaping up to be massive. Black Friday 2024 in the U.S. set a new all-time record with $10.8 billion in online sales, marking a $1 billion increase from 2023, and this year's expected to be even bigger. But here's the thing, everyone knows that. Your customers' inboxes are about to become battlefields. The real question isn't whether you should send Black Friday emails (you absolutely should), but how to make yours the ones people actually open, read, and act?."
"Black Friday email marketing starts weeks before the actual day. Your customers are actually open to Black Friday and Cyber Monday promotions as early as a month before they start, which means you can capture early shoppers while your competition is still planning. Your pre-Black Friday strategy should include: 1 - Teaser campaigns starting 3-4 weeks early that build anticipation without revealing specific deals."
Start Black Friday email campaigns several weeks before the sale to capture early shoppers and outpace competitors. Use teaser campaigns 3–4 weeks out to build anticipation without revealing full deals. Offer VIP early-access emails 1–2 weeks prior to reward engagement and drive initial momentum. Send deal-preview messages that tease offers while preserving curiosity. Build a strategic email sequence including a launch email and follow-ups, resending to non-openers with different subject lines and social proof. Prioritize mobile-first design since mobile drives 57% of holiday spending. Segment loyal and engaged customers for targeted messaging and higher conversion.
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