Amplitude acquired Kraftful, a startup utilizing AI to analyze customer feedback, aiming to provide marketers and product teams with complete insights into customer behavior. While businesses excel at tracking user actions, understanding motivations has been a challenge. The integration of Kraftful will enable Amplitude to offer deeper insights, faster feedback loops, and enhanced AI capabilities. Kraftful's platform centralizes user feedback from diverse sources, streamlining data analysis and providing reliable insights. This acquisition is expected to lead to improved customer satisfaction, retention, and feature adoption for Amplitude users.
Spenser Skates, CEO and co-founder of Amplitude, stated, "Today, Amplitude customers can easily see what users are doing, but not always why. Kraftful helps us close that gap."
Kraftful developed a product research and insights platform which helps teams understand and act on user feedback on a large scale by centralizing user feedback from various sources.
The integration of Kraftful into Amplitude is expected to enhance outcomes for customers, including higher satisfaction scores, improved retention, and stronger adoption of new features.
Kraftful’s AI-powered platform organizes insights and identifies trends, complaints, and feature requests, enabling better understanding of user needs.
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