"For example, if you're shopping for a camping tent, and have looked at sleeping bags for four people, stoves, and have bought camping boots, Help me decide would suggest an all-season, four-person warm tent. The tool will initially stick to the price range you're currently browsing, but it can also suggest cheaper or more expensive items if you choose to see more options."
""Help Me Decide saves you time by using AI to provide product recommendations tailored to your needs after you've been browsing several similar items, giving you confidence in your purchase decision," Daniel Lloyd, vice president of personalization at Amazon, said in a statement. Amazon said it is using large language models along with AWS' generative AI app service, Bedrock, search service OpenSearch, and recommendation service SageMaker for the tool."
Help me decide analyzes a user's searches, browsing, and shopping history on Amazon to suggest products and explain why a particular product fits their needs. The feature appears after browsing many similar listings and is also accessible under the 'Keep shopping for' option on the homepage. Recommendations initially align with the current price range but can show cheaper or more expensive alternatives on request. Amazon uses large language models plus AWS Bedrock, OpenSearch, and SageMaker to power the tool. The feature will roll out in the U.S. on the Amazon Shopping app for iOS and Android and on the web.
Read at TechCrunch
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