Rufus, Amazon's AI chatbot, debuted last year to assist with shopping. After a second evaluation, it showed some improvement, effectively answering product-related queries. Adjusting expectations for AI helped in assessing its performance. While Rufus can recommend products like the Echo Show and Kindle Paperwhite, some responses remain off-target, such as providing links about Prime membership instead of product recommendations. The chatbot primarily suggested Amazon products which may signal a promotional bias. Internal documents suggest that Rufus is viewed as contributing positively to Amazon's revenue.
Rufus has improved in some ways over the year, capable of answering specific product questions and providing recommendations like a list of best Prime Day deals.
Some responses can still be odd, such as suggesting information about Prime membership instead of specific products, indicating limits in AI training.
The recommendations given by Rufus were all Amazon products, suggesting it may be programmed to promote its own wares during events like Prime Day.
Internal documents revealed that Amazon believes Rufus contributes indirectly to its bottom line, showing the company's confidence in the AI assistant's effectiveness.
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