""Customers can ask questions and actually steer where the conversation goes. Every question they ask influences what comes next, making the experience a conversation customers can join and customize.""
""Join the chat" is part of a broader experience called "Hear the highlights," which offers short audio summaries on millions of product pages within the Amazon Shopping app."
Amazon introduced an AI-powered feature enabling users to ask questions about products and receive conversational audio responses. This feature, called "Join the chat," aims to save time by providing key product details without lengthy descriptions. The AI synthesizes insights from product features and customer feedback, offering tailored responses. Users can influence the conversation with their questions, creating a customizable experience. This feature is part of a broader initiative called "Hear the highlights," which provides audio summaries on select product pages in the Amazon Shopping app.
Read at TechCrunch
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